Kylie Jenner first rose to fame when she was ten years old when her family’s reality TV show Keeping Up With The Kardashians first aired on our screens way back in 2007. Known for her cheeky personality as a child, to growing up into a mature woman with two kids and a business empire, it’s enough to make anyone jealous.
However, it would be assumed that someone who owns a makeup business, seemingly wears makeup all the time, and is constantly seen being glammed up for the cameras, would genuinely enjoy wearing it. But as far as Kylie is concerned, this doesn’t seem to be the case at all.
Kylie Cosmetics Practically Broke The Internet With Its Success
Kylie’s makeup line Kylie Cosmetics is one of many makeup lines that celebrities have set up; as well as having to compete against other successful makeup brands that have been around for many years. Regardless of her celebrity status, she still had to work hard at her makeup line to make it what it is today.
Kylie’s makeup line Kylie Cosmetics is one of many makeup lines that celebrities have set up; as well as having to compete against other successful makeup brands that have been around for many years. Regardless of her celebrity status, she still had to work hard at her makeup line to make it what it is today.
Even though her products seem to be on the more expensive side compared to her competitors, this hasn’t stopped her brand from being successful as her first ever product launch managed to completely break the internet and since then, she has launched many new products, including several different ranges, such as skincare and baby products.
Given that, just a year after launching, her business was valued at $300 million to then being worth over double that amount two years later in 2018 at $800 million and the business still bringing in millions of dollars each year since it’s safe to say that this has been an incredibly successful business for the reality TV star and she earns quite a lot from it.
Kylie Says She Doesn’t Actually Like To Wear Makeup
What tends to happen when people start a business is that they initially start it because they’re interested in that area and because they would genuinely use a business like that themselves. While it’s clear that Kylie does use her own products as there have been videos of her using them, she once said that she doesn’t actually enjoy wearing makeup.
Whilst she didn’t specifically say that she doesn’t like wearing makeup altogether, what she did say is that she doesn’t enjoy wearing heavy makeup. This may come as a surprise to fans because Kylie has posted plenty of videos and there is footage from KUWTK and The Kardashians of her getting glammed up to the max.
This was revealed in an interview with Interview Magazine, where Kylie revealed that the real her isn’t the person we see on our screens or on the red carpet. She instead said that the real her is dressing down without any makeup on as she feels “too young” to be wearing really heavy makeup all the time.
Kylie said the issue is, and is something that many people will already know, that wearing too much makeup all the time is terrible for your skin. This probably explains why she rebranded Kylie Cosmetics to have products other than makeup; which includes a skincare line called Kylie Skin.
She then went on to say that the only reason why we are constantly seeing her glammed up in heavy makeup on the red carpet and in photo shoots is because she wants to look good and feels that this is the only way she can. This does make a lot of sense, but it’s also good that Kylie prefers to be her natural self.
However, fans of the reality star and business mogul will be more than aware that if they follow her on Instagram that Kylie will be regularly posting photos and videos of her trying out different makeup looks; as well as her doing makeup tutorials on her YouTube channel.
She also revealed in a separate interview with The New York Times that she doesn’t find heavy makeup attractive on her and that if she is going to see people, she tends to opt for a more natural makeup look.
Kylie wanted to go for a more natural makeup look, or wear no makeup altogether, which more than likely won’t come as a surprise to those who watched her YouTube video with her makeup artist, Ariel Tejeda, where the two revealed that it takes three and a half hours for Kylie to have her makeup professionally done.
Given the amount of time it takes for Kylie to have her makeup done and her knowing the effects too much makeup can have on your skin, it’s little to no wonder that she has a preference for the natural look.
Is Kylie Jenner Still CEO Of Kylie Cosmetics?
Kylie seems to have always had a love for her cosmetics brand, however, the fact that she sold 51% of the company back in 2019 came as a shock to many.
She sold this percentage to Coty and said she did it because she wanted her business to go global and decided she couldn’t do that alone and needed someone else to do that for her.
Even though she is no longer CEO, she is still very much the face of the brand and still has some involvement in the products the company produces.
